Every great business needs a brand story
For companies with a well-defined brand story that permeates their communications, customers who interact with those communications will feel a sense of being part of the story. They’re not just customers or users; they’re a part of something larger than themselves.
A brand your customers can relate to.
We help businesses build customer loyalty.
The Ins and Outs
Defining your Brand
We take our notepad and create a long-term story arc. The story of your company and brand starting with the founder and the reason he or she started or participated in the company. We do not overlook any details and write the story like it is an historical account, including anecdotes, compelling facts, and a testimony. We then highlight over all the unique challenges that your business had to go through and overcome.
Creating a Selling Point
While telling your brand’s story, The Best Marketing Agency makes sure that we stay focused on a statement that sums up why your company exists in the first place. We make it creative – and is different from your mission statement. Your unique brand statement will consist of what matters most to your customers, and the deeper purpose of your organization.
Keeping it Consistent
We keep your brand story, the values of your company, and advertising consistent. Your prospective customers are very good at spotting a brand that is not being genuine. The relationships that we build for your business will be compromised if customers feel like you are fluffing your story, or are just interested in pulling on their heartstrings for financial gain. Inconsistent behavior will only result in a loss of customers and we make sure that never happens.
Getting your audience’s attention
No one’s interest will be held by a boring story – so we make yours evocative. In storytelling we make use of color and emotion to draw your customers in and hold their interest. Through marketing copy, we build your stories in such a way that they will spark interest from your followers.
San Antonio, Texas